In the year 2018, Google announced that they would unite Google Analytics 360 Suite and DoubleClick under the brand Google Marketing Platform. It’s been some time, so we’ve had a lot of time to try everything out in detail. Thanks to that, we bring you a series of articles in which we’ll introduce all the tools and our experiences.

Are you interested in RTB? Do you want to know how to target the right audience and improve your campaign management? Then Display & Video 360 shouldn’t be a new term for you. We’ve prepared a summary of the most important features for you.

We have prepared a guide on selecting the most suitable banners for RTB. If you haven’t been acquainted with Adform or DV360 yet, this article is for you. It will give you the main overview.