Personal Data Protection Policy

Protection of personal data is very important to us. In the document below, we inform you what personal data we process, why we process it, for how long, and what are your rights.

Who is the Controller?

The personal data controller is Proficio Marketing s.r.o., with its registered office at Za divadlem 586/2, 602 00, Brno, Czech Republic, company ID:50600753, registered at the Regional Court in Brno, section C, file 79259 (hereinafter referred to as the Controller).

How can you contact us?

In the case of any inquiries, please e‑mail: info@proficio.cz

Declaration on the use of cookies

What are cookies?

Cookies are short text files created by a web server and stored on your computer through your browser. When you come to the same website later, the browser will send the stored cookie back and the server will acquire all the information it stored on your computer. Cookies are used by the vast majority of websites. 

What types of cookies are there?

Cookies can be distinguished according to the entity that places them on your computer, i.e.: 

  1. First-party cookies – their validity is limited to the web domain you are currently browsing. These cookies are considered the safest. 
  2. Third party cookies – are placed via a script from another domain. As such, users can be tracked across domains. They are often used for evaluating the effectiveness of advertising channels. 

Cookies can also be distinguished according to duration: 

  1. Session cookies – they are deleted from your computer once you close the browser
  2. Persistent cookies – they remain after you close the browser and are deleted only after a very long time (depending on the settings of your browser and settings of the cookies). You can also delete them manually.

They can further be distinguished according to their purpose:

  1. Technical - these cookies are needed for the proper functioning of the website, security, proper display on a computer or mobile phone, filling and sending of forms and the like. Technical cookies cannot be turned off because the website would no longer work properly.
  2. Analytical and performance — analytical and performance cookies allow us to measure the performance of our website and our advertising campaigns. They are used to determine the number of visits and sources of visits to our website. We process the data obtained through these cookies in a summary manner, without the use of identifiers that point to specific users of our website. The more people have statistical cookies turned on, the better we can optimize our site to match what people are doing on the site.
  3. Personalized and advertising — thanks to the use of personalized cookies, we will not have to ask you for the same information or we will be able to offer you products according to your interests or customize the content of the website. We or our partners use advertising cookies in order to remind you of the offers you have viewed on our website and elsewhere on the Internet: on Facebook, on Google or perhaps on the List. With this approval, you won’t see more ads, but mainly ads that match your search. Consent to these cookies can be revoked at any time.

 

Why do we use cookies? 

On our website we use the following cookies:

  1. Technical — first-party, short-term. They ensure the basic technical functionality of the website, ie login, use of services, etc.
  2. Google Tag Manager — the service is used for easy management of tracking codes, it does not use any cookies and does not record any data. Google Tag Manager terms of service.
  3. Google Analytics — first-party, persistent. They are used to generate anonymous statistics about website usage. The processor of the data obtained from cookies is Google LLC. Google Analytics data processing terms.
  4. Google Ads — first-party, persistent, remarketing and conversion. Ads data processing terms.
  5. Sklik - third party, persistent, personalization and advertising. Our website uses retargeting technologies from the Sklik service operated by Seznam.cz, a.s. This allows us to show visitors who have already shown interest in our products, our ads in the advertising network of Seznam.cz, a.s. Sklik data processing terms.
  6. Facebook Pixel — first-party, persistent, personalization and advertising. Facebook data processing terms.
  7. Youtube - third party, persistent, personalized and advertising. Youtube data processing terms.
  8. Leady - third parties, long-term and advertising. Leady data processing terms.

 

We do not place sensitive or personal data in cookies. We may place user ID in cookies, but it does not enable third parties to identify a specific person.

How to alter the use of cookies

Deletion 

You may delete cookies in your browser – in general, this tool is located in the “History” of visited websites.

Blocking 

Browsers enable you to block the storage of cookies on your computer. However, in such case the functionality of such websites will be limited. Information on settings regarding the storage of cookie files on your computer is available on the website of the respective browser provider:

Additional information on cookies and their use is available at https://www.aboutcookies.org/

This website uses Google Analytics 

This website uses the Google Analytics service provided by Google, Inc. (hereafter referred to as “Google”). The Google Analytics service uses cookie files. Information on the website use along with the contents of cookie files will be transferred by Google and stored on servers in the United States. Google will use this information to evaluate the website use and to create reports on its activity designated for the website operator, and to provide other services concerning the website activity and use of the internet as such. Google may also provide this information to third parties, if required by the law or if such third parties process this information for Google. 

The Google Analytics service is expanded to include related advertising functions provided by Google, namely: 

  • summaries of views in the Google advertising network, 
  • remarketing (viewing of advertisements in the content network based on the viewed products), 
  • expanded demographic summaries (reporting of anonymous demographic data), 
  • user ID – function of Google Analytics allowing the measurement and analysis of user behaviour across devices. A chain of numbers or letters is used as a user ID, we never use personal data allowing third parties to identify a specific person. 

More information on the processing and use of data is available at Google terms and conditions.

How to disable Google Analytics tracking

If you do not want to provide anonymous data on the website use to the Google Analytics service, you can use a plugin provided by Google. After installation to your browser and activation, your data will no longer be sent.