The server-side variant of Google Tag Manager (GTM) appeared as an innovation from Google in 2021. This new technology will help accelerate web loading, increase users’ privacy, and make data measurement more accurate. Let’s summarize how GTM works and what the difference is between the old and new versions.

As part of strategic marketing management, we felt the need to evaluate the impact of our work on results at the level of the entire business, not just its online component. At the same time, we can help our clients build corporate reporting and better manage their company.

With the growing market for mobile applications, Google has decided to link their analytics to that of websites. For this reason, in mid-2019, it created a beta version of App + Web connecting these two platforms. This was the forerunner of Google Analytics 4, which was released in the fall of 2020.

How can you ensure that your marketing campaign is targeted correctly? What kind of people are attracted to discounts? Knowing your customer is key to your business. RFM analysis can help!