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New metric Share of Search as a substitute for Share of Voice?

New metric Share of Search as a substitute for Share of Voice?

In the last year, Share of Search metric has been talked about more and more. If you want to evaluate the market share of your brand as compared to competitors, it’s one of the more precise indicators. It’s being called a substitute for Share of Voice, with the difference that you can determine the Share of Search easily, quickly, and for a fraction of the cost. Can we truly interchange the two metrics? 

Filip Gorba • 08. 06. 2022 • Analytics
Google Tag Manager Server-side

The future of analytics: Why should you switch to the new version of GTM

The server-side variant of Google Tag Manager (GTM) appeared as an innovation from Google in 2021. This new technology will help accelerate web loading, increase users’ privacy, and make data measurement more accurate. Let’s summarize how GTM works and what the difference is between the old and new versions.

Lukáš Vožda • 01. 06. 2022 • Analytics
Business Intelligence v marketingu

Case study: How we help our clients with BI

As part of strategic marketing management, we felt the need to evaluate the impact of our work on results at the level of the entire business, not just its online component. At the same time, we can help our clients build corporate reporting and better manage their company.

Lukáš Vožda • 24. 09. 2021 • Analytics

Comparison of Universal Analytics with Google Analytics 4

With the growing market for mobile applications, Google has decided to link their analytics to that of websites. For this reason, in mid-2019, it created a beta version of App + Web connecting these two platforms. This was the forerunner of Google Analytics 4, which was released in the fall of 2020.

Petr Vlček • 24. 09. 2021 • Analytics

RFM Analysis — Who Your Customers Are … and Why You Need to Know

How can you ensure that your marketing campaign is targeted correctly? What kind of people are attracted to discounts? Knowing your customer is key to your business. RFM analysis can help!

Anna Petříková • 24. 09. 2021 • Analytics

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