With the growing market for mobile applications, Google has decided to link their analytics to that of websites. For this reason, in mid-2019, it created a beta version of App + Web connecting these two platforms. This was the forerunner of Google Analytics 4, which was released in the fall of 2020.

How can you ensure that your marketing campaign is targeted correctly? What kind of people are attracted to discounts? Knowing your customer is key to your business. RFM analysis can help!