PROFICIO blog

In the last year, Share of Search metric has been talked about more and more. If you want to evaluate the market share of your brand as compared to competitors, it’s one of the more precise indicators. It’s being called a substitute for Share of Voice, with the difference that you can determine the Share of Search easily, quickly, and for a fraction of the cost. Can we truly interchange the two metrics? 

The server-side variant of Google Tag Manager (GTM) appeared as an innovation from Google in 2021. This new technology will help accelerate web loading, increase users’ privacy, and make data measurement more accurate. Let’s summarize how GTM works and what the difference is between the old and new versions.

Traditional forms of consumer surveys are often problematic; marketers don’t have the time or money to research consumers’ behavior. Surveys 360 helps create online surveys, through which you get opinions of real people all around the world quickly and reliably.

In the year 2018, Google announced that they would unite Google Analytics 360 Suite and DoubleClick under the brand Google Marketing Platform. It’s been some time, so we’ve had a lot of time to try everything out in detail. Thanks to that, we bring you a series of articles in which we’ll introduce all the tools and our experiences.