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Petr Vlček

I measure, analyse, and report web data to understand visitor behaviour and optimize the site. That’s because marketing without data is like surfing blindfolded.

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Comparison of Universal Analytics with Google Analytics 4

With the growing market for mobile applications, Google has decided to link their analytics to that of websites. For this reason, in mid-2019, it created a beta version of App + Web connecting these two platforms. This was the forerunner of Google Analytics 4, which was released in the fall of 2020.

Petr Vlček • 24. 09. 2021 • Analytics

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