Skip to main content
  • What we do
    • 1.
      We create strategies
    • 2.
      We bring audience
    • 3.
      We build brands
    • 4.
      We analyze data
    • 5.
      Improve web performance
    • 6.
      We manage expansion
  • Who we are
  • References
  • Blog
  • Contact
en
cs sk at de

Breadcrumb

  1. Home
  2. Lukáš Vožda
Lukáš Vožda

Lukáš Vožda

I’m responsible for the analytics department at PROFICIO. My mission is to keep our agency up to date with the latest trends in analytics and technologies such as Google Cloud or Power BI.

Články

Google Tag Manager Server-side

The future of analytics: Why should you switch to the new version of GTM

The server-side variant of Google Tag Manager (GTM) appeared as an innovation from Google in 2021. This new technology will help accelerate web loading, increase users’ privacy, and make data measurement more accurate. Let’s summarize how GTM works and what the difference is between the old and new versions.

Lukáš Vožda • 01. 06. 2022 • Analytics
Business Intelligence v marketingu

Case study: How we help our clients with BI

As part of strategic marketing management, we felt the need to evaluate the impact of our work on results at the level of the entire business, not just its online component. At the same time, we can help our clients build corporate reporting and better manage their company.

Lukáš Vožda • 24. 09. 2021 • Analytics

  • Personal Data Protection
copyright PROFICIO