Lukáš Vožda
I’m responsible for the analytics department at PROFICIO. My mission is to keep our agency up to date with the latest trends in analytics and technologies such as Google Cloud or Power BI.
Server-side GTM implementation: Advantages for increased Campaign Efficiency
Traditionally, Google Tag Manager (GTM), a technology that allows the collection and processing of data, operates on client-side, executing tags within a user’s browser. Server-side GTM shifts the execution onto a server instead of the user’s browser. This makes the data less susceptible to manipulation, leading to data sovereignty, higher accuracy and reliability. An added benefit: it can help speed up your website if previously you had a lot of tracking codes in standard GTM.
